Welcome to the ESB2e Video Blog

Welcome! We (Jerome – Jerry – Katz and Richard Green) have set this blog up to show you some great commercials which highlight points we try to make in the different chapters of our textbook Entrepreneurial Small Business (Second Edition), published by McGraw Hill.

Some of the commercials tell you how to do something. Others are pointed examples of how not to do something, but they are all memorable, or at least fun, and they are likely to get some good conversations going in your class, dorm room or apartment.

If you are seriously into YouTube, you might know of some other great videos we ought to include, and if you do, please let us know. Email Jerry at katzja@slu.edu. Also, we would love to seed the blog with student-made videos. If you or your friends have made a video that you think would fit with something you’ve read in ESB, let us know. Business has been revolutionized by student-made videos, we’re ready to see some revolution in ESB.

If you’re curious about what our own programs look like, check out
this link from MSNBC’s Your Business.